Cookie Policy Xelly Beauty B.V.
This cookie policy applies to the website of Xelly Beauty B.V., located at Van Oldenbarneveldtstraat 8h, 1052KA Amsterdam, registered with the Chamber of Commerce under number 98352075 and VAT number NL868459987B01.
In this policy, we explain which cookies and similar technologies we use, for what purposes, on what legal basis this is done, and how you can manage your preferences.
What are cookies?
Cookies are small text files that are stored on your device when you visit a website. In addition, similar techniques can be used, such as pixels, tags, scripts, and local storage. In this policy, we use the term "cookies" for all these techniques.
What types of cookies do we use?
1. Functional cookies
These cookies are necessary for the webshop to function correctly.
Purposes:
• Remembering products in your shopping cart
• Storing login details
• Securing the website
• Processing orders
• Fraud detection
Legal basis: legitimate interest (offering a well-functioning and secure webshop).
No consent is required for placing functional cookies.
2. Analytical cookies
These cookies help us understand the use of our website so that we can measure performance and improve the user experience.
Examples of data:
• Visited pages
• Time spent on the website
• Click behavior
• Anonymized IP address
Where possible, analytical cookies are set to be privacy-friendly (such as IP anonymization).
Legal basis:
• Consent, if required
• Legitimate interest, if cookies have little or no impact on your privacy
3. Marketing cookies
Marketing cookies are used to track visitors and display personalized advertisements via external platforms.
Purposes:
• Displaying relevant advertisements
• Remarketing
• Measuring advertising performance
• Building target audiences
• Conversion tracking
Legal basis: consent
Marketing cookies are only placed after you have given your consent via the cookie banner.
Automated profiling
Marketing cookies can be used to build profiles based on browsing behavior. This is done to better tailor advertisements to your interests. This has no legal or other significant consequences for you.
Overview of cookies used
Cookies may be placed via our website by, among others:
• Shopify (functional cookies, security, shopping cart)
• Google (analytics and advertising performance)
• Meta (advertisements and remarketing)
• Payment providers (for secure payment processing)
• Email marketing platforms (if applicable)
A current and complete overview of specific cookies (including name, provider, purpose, and retention period) is available via the cookie settings on our website.
Retention periods
The retention period varies per cookie:
• Session cookies are automatically deleted when the browser is closed.
• Persistent cookies remain stored for the set duration, unless you delete them earlier via your browser settings.
The exact retention periods per cookie are included in the cookie overview within the cookie settings.
Consent and management
When you first visit our website, we will show a cookie banner where you can indicate per category which cookies you accept.
Consent is:
• Freely given
• Specific per category
• Unambiguously recorded
Pre-ticked boxes are not used.
You can withdraw or adjust your consent at any time via the cookie settings on our website.
In addition, you can delete or block cookies via your browser settings. Please note that certain parts of the website may not function correctly if you disable functional cookies.
International data transfer
Because we use international platforms such as Shopify, Google, and Meta, data may be processed outside the European Economic Area.
If personal data is processed outside the EEA, we ensure appropriate safeguards, such as standard contractual clauses or processing under the EU-US Data Privacy Framework (if applicable).
Changes
We may amend this cookie policy if our website, the technologies used, or legislation changes. The most current version is always available on our website.
Contact
For questions about this cookie policy, please contact us via:
Xelly Beauty B.V.
Van Oldenbarneveldtstraat 8h
1052KA Amsterdam
KvK 98352075
VAT NL868459987B01
Email: info@xellybeauty.com